{"id":40115,"date":"2018-07-31T18:50:39","date_gmt":"2018-07-31T22:50:39","guid":{"rendered":"http:\/\/blogs.sld.cu\/marionod\/?p=40115"},"modified":"2018-07-31T18:50:39","modified_gmt":"2018-07-31T22:50:39","slug":"marketing-libraries-journal","status":"publish","type":"post","link":"https:\/\/blogs.sld.cu\/marionod\/2018\/07\/31\/marketing-libraries-journal\/","title":{"rendered":"Marketing Libraries Journal"},"content":{"rendered":"<p><a href=\"http:\/\/journal.marketinglibraries.org\/\" target=\"_blank\">Marketing Libraries Journal<\/a><\/p>\n<p><span id=\"result_box\" class=\"\" lang=\"es\"><span title=\"scholarly journal that focuses on innovative marketing activities libraries are engaged in.\n\">Revista acad\u00e9mica a texto completo y arbitrada, publicada dos veces al a\u00f1o, que se centra en las actividades de marketing innovadoras en las que participan las bibliotecas.<br \/>\n<\/span><span title=\"Our aim is to publish research and practical examples of library marketing campaigns, library marketing research, public relations campaigns, SWOT analysis, segmentation research, assessment of marketing activities, and tools used for marketing.\">Su objetivo es publicar investigaciones y ejemplos pr\u00e1cticos de campa\u00f1as de marketing bibliotecario, investigaci\u00f3n de mercado de bibliotecas, campa\u00f1as de relaciones p\u00fablicas, an\u00e1lisis FODA, investigaci\u00f3n de segmentaci\u00f3n, evaluaci\u00f3n de actividades de marketing y herramientas utilizadas para la comercializaci\u00f3n. <\/span><span title=\"In addition to peer reviewed articles, the Journal will also contain practical articles from columns on advocacy, branding, case studies of marketing campaigns, &quot;from the trenches&quot;, and technology tools.\">Adem\u00e1s de los art\u00edculos revisados \u200b\u200bpor pares, la revista tambi\u00e9n incluir\u00e1 art\u00edculos pr\u00e1cticos de columnas sobre abogac\u00eda, desarrollo de marca, estudios de casos de campa\u00f1as de marketing, &#8220;desde las trincheras&#8221; y herramientas tecnol\u00f3gicas. <\/span><span title=\"The Journal is published twice a year.\n\">El diario se publica dos veces al a\u00f1o.<br \/>\n<\/span><span title=\"It is devoted to advancing research in library marketing and its components (public relations, publicity, outreach, advocacy, and marketing communications).\">Est\u00e1 dedicado al avance de la investigaci\u00f3n en marketing bibliotecario y sus componentes (relaciones p\u00fablicas, publicidad, divulgaci\u00f3n, defensa y comunicaci\u00f3n de marketing). <\/span><span title=\"The Journal is open to all libraries;\">la revista est\u00e1 abierta a todas las bibliotecas; <\/span><span title=\"public, academic, and special.\">p\u00fablica, acad\u00e9mica y especial. <\/span><span title=\"We invite article submissions from authors who are trained librarians (MLS\/MLIS) and library professionals working in marketing positions.\n\">Invita a presentaciones de art\u00edculos de autores que son bibliotecarios capacitados (MLS \/ MLIS) y profesionales de bibliotecas que trabajan en puestos de mercadotecnia.<br \/>\n<\/span><span title=\"There are two types of manuscripts for this journal: articles y articulos practicos\">Hay dos tipos de manuscritos para esta revista: art\u00edculos y art\u00edculos pr\u00e1cticos. Idioma: ingl\u00e9s<br \/>\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Libraries Journal Revista acad\u00e9mica a texto completo y arbitrada, publicada dos veces al a\u00f1o, que se centra en las actividades de marketing innovadoras en las que participan las bibliotecas. Su objetivo es publicar investigaciones y ejemplos pr\u00e1cticos de campa\u00f1as de marketing bibliotecario, investigaci\u00f3n de mercado de bibliotecas, campa\u00f1as de relaciones p\u00fablicas, an\u00e1lisis FODA, investigaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":126,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[701,9],"tags":[],"_links":{"self":[{"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/posts\/40115"}],"collection":[{"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/users\/126"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/comments?post=40115"}],"version-history":[{"count":1,"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/posts\/40115\/revisions"}],"predecessor-version":[{"id":40116,"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/posts\/40115\/revisions\/40116"}],"wp:attachment":[{"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/media?parent=40115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/categories?post=40115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.sld.cu\/marionod\/wp-json\/wp\/v2\/tags?post=40115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}